When to Walk Away from Your Podcast — Even If You Love It | Ep 4
Have you ever found yourself pouring energy into a podcast you once loved—only to feel it no longer aligns with your business or brings you joy? You’re not alone.
In this episode, we’re diving into the tough but necessary decision to pivot—or even end—a podcast, as I did with my first show, Focus and Bloom. Here’s what I learned through the process and why letting go might be the key to growth.
Time Stamps
00:00 – Should You Walk Away from Your Podcast?
00:39 – Why I Started Focus and Bloom Podcast
01:33 – Enjoying It, But Something Felt Off
02:31 – When the Podcast No Longer Aligns
03:23 – My Audience Wasn’t Engaged Anymore
04:17 – Mixing Niches and Language Confusion
05:31 – The Content Shift That Broke the Flow
06:54 – Letting Go of a Podcast That Served Its Time
07:53 – Pandemic Pivot: From Photography to Strategy
08:41 – Building Sustainable Content Strategies
09:21 – Creative Made vs Focus and Bloom
09:41 – You Have to Start to Learn and Grow
10:39 – Pivoting with Strategy and Intention
11:22 – Testing Mini-Series and Checking Analytics
12:25 – One YouTube Video Kept My Channel Alive
13:37 – Why YouTube Is Key for Podcast Growth
14:40 – Why I Created Creative Made from Scratch
15:32 – Sustainable Format: Bi-Weekly and Audio-Only
16:18 – The Joy Factor: A Non-Negotiable
17:03 – Bloom Creativo: My Spanish Podcast Journey
17:53 – Joy + Strategy = Long-Term Podcast Success
18:50 – Let Your Content Work for You
19:21 – Ready to Pivot? Here’s How I Can Help
Why I Ended a Podcast That Was Still "Working"
When I launched Focus and Bloom, it was part of a major rebrand from photographer to creative strategist. The show aligned with my new identity—for a while. It brought in clients, supported my business, and hit many of my goals. But over time, something felt off.
Despite hitting 100 episodes and seeing steady engagement, the podcast no longer reflected the direction I was heading. My audience had changed. The content no longer felt aligned, strategic, or sustainable.
And most importantly—I stopped finding joy in it.
Signs It Might Be Time to Pivot or End Your Podcast
Here are a few key signs I noticed that helped me realize it was time to pivot:
The audience wasn’t engaged or aligned with my new services or topics.
Content felt forced, like I was creating just to stay consistent—not because it added value.
Analytics weren’t pointing toward growth, even after testing new formats and mini-series.
I was losing clarity and joy, which made it hard to sustain momentum.
“Not every podcast needs to last forever. Some are meant to serve a specific purpose or season in your business.”
Why Podcast Strategy Matters
When you start a podcast without a clear, evolving strategy, it’s easy to end up off course. Focus and Bloom started as a way to support entrepreneurs, but it had roots in my photography audience. That mix led to confusion—and slow growth.
In contrast, my new show, Creative Made, launched with intention:
A clearly defined audience of experienced entrepreneurs
A sustainable bi-weekly schedule
A content strategy aligned with my current offers and services
What I Did Differently with Creative Made
Niche clarity: I’m speaking directly to entrepreneurs who want to create smarter, not harder.
Audio-first format: Easier to produce and maintain consistently.
Strategic alignment: Every episode supports my content strategy offers and services.
If you’re still clinging to a podcast that no longer fits your business, ask yourself:
➡️ Does this content support where I’m headed?
➡️ Does it bring me joy or just stress?
➡️ Is my audience still aligned with the topics I’m covering?
If not, it might be time to pivot your podcast or let it go entirely.
YouTube’s Role in Podcast Discovery
One key takeaway from my journey? YouTube is now the #1 podcast discovery platform. Even when I was unsure about my direction, my old YouTube videos continued to bring in leads—including my ideal clients.
So, whether you're pivoting or starting fresh, make YouTube part of your strategy. Even audio-only content can live there and help new people discover your show.
Final Thoughts: It’s Okay to Walk Away
Ending Focus and Bloom wasn’t easy—but it was necessary. And launching Creative Made has helped me reconnect with my voice, my mission, and my audience.
If you’re feeling stuck or uncertain, know this:
You don’t have to keep creating just for the sake of consistency. Your content should evolve with your business—and bring you joy while doing it.
Ready to Pivot Your Podcast Strategy?
I offer 1:1 content strategy sessions and podcast launch services to help entrepreneurs like you create strategic, authentic, and sustainable content that supports your business.
Hola, I’m YeseniA!
I’m passionate about helping coaches, educators, and creative entrepreneurs how to launch and grow a profitable, and purpose-driven brand online through video and podcasting.
Connect with Yesenia
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